![]() This is something that even its closest rivals can’t do and is lightyears away from more traditional radio stations and music platforms. It’s been reported that much of Spotify’s success is due to its sophisticated data collection, allowing users to listen to music around a particular moment, mood or trend, rather than the same over-used genres or songs. The ability to curate playlists and expose users to recommendations based on listening habits sets Spotify apart from its competitors. Personalization has become synonymous with Spotify. McKinsey’s Next in Personalization 2021 Report shows that companies who excel at demonstrating personalization and customer intimacy can generate faster revenue growth than competitors. 71% of consumers expect companies to deliver personalized interactions 76% get frustrated when this doesn’t happen. What’s the hype about personalization?Ĭonsumer trends continue to point toward the need for personalization. It’s not always possible to be a brand that breaks into a relatively immature space and challenges the competition, but establishing a strong brand image that innovates to meet consumer needs is paramount to success. This illustrates the strength of an innovative brand according to our BrandVue data, 21% of consumers believe that Spotify is an exciting brand, compared to just 16% for Amazon Music and 15% for Apple Music. It ranks 20th in our brand love list.Īpple dominates tech, but the brand has not been able to make the same waves in music streaming industry as Spotify (despite offering more songs). Instead, Apple launched its own streaming service in 2015: Apple Music, the closest like-for-like competitor to Spotify. Despite launching seven years prior, Apple’s iTunes, which provided a downloadable music service, never gained Spotify's streaming success. ![]() ![]() Spotify transformed audio listening forever when it launched in 2008, establishing itself as a new kind of music streaming service. So, what can Spotify teach us about brand love and how can its success be applied to other media brands?
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